Privacy Policy

Plum App, Inc. · Effective date: November 2026

Kettle exists to match people on what matters — which means we hold information that matters. This policy explains, plainly, what we collect, why, who can see it, and what we will never do with it.

Who We Are

Kettle is operated by Plum App, Inc., a Delaware corporation ("we," "us"). Questions about this policy: hello@kettle.dating. This policy covers the Kettle app and the kettle.dating website.

What We Collect

• Account information: your name, email address, and birth date (used to verify you are 18 or older).
• Profile content: the photos, bio, and details you choose to display to your matches, and your general location (provided by you or your device), used for matching distance.
• Questionnaire answers: your responses to our compatibility questionnaire. These are confidential — see "What Stays Private" below.
• Verification selfie: a photo you take in the app to confirm you are a real person. We do not use facial-recognition templates or create biometric identifiers from it; the selfie is reviewed to confirm you are real, and it is not shown to other members.
• Messages: conversations you have with your matches.
• Device and usage information: device identifiers and basic app-interaction data needed to operate and secure the service.
• Our website uses no advertising or cross-site tracking cookies.

How We Use It

• Matching: our matching engine — which uses artificial intelligence — analyzes your questionnaire answers and profile to find and explain compatible matches. We do not use automated decision-making that produces legal or similarly significant effects about you.
• Safety: automated moderation screens photos and messages; our team reviews reports.
• Operating the service: accounts, notifications you choose, and support.

Who We Share It With

• Other members: only your profile content — your display name, photos, bio, approximate location, and, for your matches, your compatibility results. Never your questionnaire answers, email, birth date, or verification selfie.
• Service providers: a small number of providers who process data solely on our behalf and under our instructions — our database and infrastructure provider (Supabase) and our AI provider (Anthropic), whose models power matching and safety moderation. They act as processors, not owners, of your data.
• Legal and safety disclosures: we may disclose information where required by law — such as in response to a valid subpoena, court order, or other legal process — or where necessary to protect the safety and rights of our members or the public, to investigate fraud or abuse, or to report child-safety matters to the National Center for Missing & Exploited Children and law enforcement.
• Corporate transactions: if Plum App, Inc. is involved in a merger, acquisition, financing, reorganization, or sale of assets, your information may be transferred as part of that transaction, subject to this policy's protections and notice of any material changes.

What Stays Private

• Your questionnaire answers are never shown to other members. They are visible only to our matching engine.
• We do not sell your personal information, and we do not share it for cross-context behavioral advertising. Ever.
• Kettle contains no third-party ads and no advertising trackers.

Security

Your data is encrypted in transit. Access is restricted and controlled at the database level.

Retention and Deletion

We retain your data while your account is active. You may delete your account at any time — see Delete Account — and we will delete your associated data, except that we may retain limited records for a limited period where required for legal compliance, fraud prevention, or the safety of our members (for example, records relating to a safety report or ban).

Your Privacy Rights

Wherever you live, you may access, correct, or delete your personal information, or request a copy of the data we hold about you, by contacting hello@kettle.dating. We will verify your request using the email on your account, respond within the time required by applicable law, and never discriminate against you for exercising your rights. If we decline a request, you may appeal by replying to our response.

US state privacy laws. If you live in California, Utah, Colorado, Virginia, Texas, or another state with a consumer-privacy law, you have rights to know, access, correct, and delete personal information, and to opt out of sale, sharing for targeted advertising, and certain profiling. We do not sell personal information and do not share it for targeted advertising, so there is nothing to opt out of — but every other right applies and can be exercised at the address above. California residents: the categories of personal information we collect, our purposes, and our disclosures are as described in this policy; we collect sensitive personal information (such as your questionnaire answers, which may reveal characteristics like religion or sexual orientation) only to provide the matching service you request, and we do not use it for inference-based advertising. We do not respond to browser "Do Not Track" signals because we do not track you across other sites.

Age

Kettle is for adults 18 and older only. We do not knowingly collect information from anyone under 18; accounts found to belong to minors are removed and their data deleted. See our Child Safety Standards.

Changes

If we make material changes to this policy, we will notify you in the app or by email before they take effect.

Contact

Plum App, Inc. · hello@kettle.dating